KenRetail Chain had established a strong presence in the Kenyan market but wanted to expand across East Africa. They faced challenges understanding new markets, establishing supply chains, and adapting their business model to different cultural and economic contexts. The company needed a strategic expansion plan that would minimize risks while maximizing growth opportunities.
We developed a comprehensive market expansion strategy that included detailed market analysis for each target country, supply chain optimization, and cultural adaptation strategies. Our team conducted extensive research on consumer behavior, regulatory requirements, and competitive landscapes. We also helped establish local partnerships and created standardized yet flexible store formats that could adapt to different markets.
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